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AD SPECS
  • AD SPECS
    •
MESSENGER HALF BANNER - EXPANDING
 NINEMSN SERVED SPECS - not available THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Eyeblaster, Facilitate and Eyewonder
Required Elements
Half Banner
Expanded Panel
Option1                         Option2
Dimensions
234x60
300x250                        300x600
Accepted Format
swf
swf and/or jpg/gif
Image File Size
20kb
n/a
SWF File Size
40kb
100kb
Rich Flash File Size
n/a
n/a
Video/Sound asset File Size
n/a
1MB
ANIMATION SPECS (3rd party served ads)
Duration
n/a
No limit
Frame Rate
21fps
21fps
Frequency Cap
n/a
n/a
Looping
Permitted
Permitted
FLASH SPECIFIC NOTES (3rd party served ads)
Flash Version
Upto Version 9
Flash Script Version
Upto Flash Action Script 2
BROWSER COMPATIBILITY
  • A full list of Eyeblaster OS browser compatibility executions can be found here.
    •      GENERAL NOTES
  • Maximum width is 300 pixels and maximum height is 250 or 600 pixels (depending on the option of Expanded panel). This must be taken into account when designing the creative - Expands left 300, down 250 pixels (for expanded panel 300x250) or Up 600 pixels (for expanded panel 300x600).

  • Expanded Panel must expand from right to left.

  • The Expanded Panel can expand on roll over or click, however it must retract by the same method.

  • Expanding Panel Z-index should be setup as highest possible integer (9999).
    •      CLOSE BUTTON (only applicable for click initiated expanding panels)
  • Close button must be present on the expanded panel

  • Minimum dimensions 40 x 10 pixels

  • Must display the word Close and an X symbol and must be designed to stand out from the ad and page background

  • The close button "hit state" needs to be the same dimensions as the button it self (40 x 10 pixels)

  • Must be located top-right corner of the expanding panel
    •      AUDIO/SOUND
  • Sound can be on by default on expansion

  • Sound must stop on roll-off/close

  • Sound must be at 15% of the original maximum volume

  • Video/Sound asset must not exceed 1MB in file size

    •      THIRD PARTY SPECIFIC NOTES
  • Please be aware that you need to build the creative to specification of the 3rd party you're serving the ad through. EG Atlas, eyeblaster, doubleclick, eyewonder (please refer links below).

  • Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for eyeblaster tags as we have access to the eyeblaster user interface)

  • The Expanding Panel must launch from an existing ad property.
    •      CREATIVE MATERIAL DEADLINES
  • Material must be submitted at least 5 working days prior to run date for approval to ensure technical compatibility.

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution
    •      FORMS AND DOWNLOADS
  • Atlas Resource Centre

  • Eyeblaster Training Zone

  • Doubleclick Studio Manager
    •
    INSTRUCTIONS FOR CREATIVES