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AD SPECS
  • AD SPECS
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MESSENGER PERSONAL EXPRESSION THEME PACK NINEMSN SERVED SPECS
Required Elements BACKGROUND MOTICONS WINKS DISPLAY PICTURES
Dimensions 800x600 50 x 50 640 x 480 96 x 96
Accepted Format jpeg jpeg/gif swf (ver. 5/6) jpeg/swf (ver. 5/6)
Image file size 75kb 10kb n/a 10kb
SWF file size n/a n/a 30kb 20kb
Video/Sound file size n/a n/a n/a n/a
Click Command n/a n/a n/a n/a
Impressions Tracking n/a n/a n/a n/a
Key Sequence n/a 5 Characters n/a n/a
Maximum allowed 3 5 3 3
ALT Text
(including spaces)		 30 Chars 30 Chars 30 Chars 30 Chars
ANIMATION SPECS
Duration n/a 3 seconds 7 seconds 7 seconds
Frame Rate n/a n/a 21 fps 21 fps
Looping n/a Allowed n/a n/a
FEATURED THUMBNAILS
Dimensions 32 x 32 32 x 32 32 x 32 32 x 32
Accepted Format jpeg jpeg jpeg jpeg
Image file size 10kb 10kb 10kb 10kb
Animation n/a n/a n/a n/a
Click Command n/a n/a n/a n/a
Imression Tracking n/a n/a n/a n/a
3rd PARTY ADSERVED SPECS - Not Available NOTES
  • The End User Experience - Users are exposed to promotional thumbnails within the Messenger conversation window. Users select a content menu (wink, emoticon, display picture, background) where advertiser thumbnails display in a featured menu.
  • Background Image - These images are displayed as a backdrop in the background of a conversation window.
  • Display picture - A static image that a user can select for their personal user tile
  • Dynamic Display Picture - Animated Flash file. Animation usually dependent upon moods.
  • Winks - A dynamic over-the-page experience using sound and animation that is displayed over a user messenger window.
  • Moticons - Personalized theme characters that can be inserted into a conversation to show moods and emotions.
  • Content Drop-Down Menu - The four menus which expand in a Messenger conversation window when a user clicks on the icon for a wink, emoticon, display picture, or background. Each menu contains a row of eight Featured thumbnails denoted by a dedicated row and a subsequent Frequently Used menu.
  • Featured Thumbnail - A thumbnail image which displays in the Featured section of each Content Drop-Down Menu.
  • Alt Text - The text which appears when a user hovers over a Featured or Product thumbnail
  • Key Sequence - The set of characters the user may type into a conversation window to insert an emoticon into the conversation window.
    • SLA
  • Material must be submitted at least 5 working days prior to run date for approval to ensure technical compatibility.

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution
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    INSTRUCTIONS FOR CREATIVES