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AD SPECS
  • AD SPECS
    •
Push Down Strip
NINEMSN SERVED SPECS - not available THIRD PARTY SERVED SPECS
Accepted 3rd Parties Atlas, Doubleclick-Motif, Eyeblaster, Facilitate and Eyewonder
Required Elements
default image
push down strip
backup image
Dimensions
907x40
907x300
907x40
Accepted Format
swf
swf and/or jpg/gif
Jpg/gif
Image File Size
25kb
n/a
25kb
SWF File Size
40kb
n/a
n/a
Rich Flash File Size
n/a
100kb
n/a
Video/Sound asset File Size
n/a
1mb
n/a
ANIMATION SPECS
Frame Rate
21 fps
21 fps
21 fps
Frequency Cap
n/a
1 per life time
n/a
Looping
Permitted
Permitted
Permitted
FLASH SPECIFIC NOTES
Flash Version
Upto Version 9
Upto Version 9
Upto Version 9
Flash Script Version
Upto Flash Action Script 2
Upto Flash Action Script 2
Upto Flash Action Script 2
we recommend
  • Early submission of concept for feedback and guidance BEFORE the agency produces the creative (it is less expensive for the client to amend concepts than production art)

  • Recommended the below time frames:

  • 3-4 weeks before campaign, submit creative concepts (storyboards) through to ninemsn (agency)

  • Feedback from ninemsn (Head of NH, Adops)

  • Amendments based on feedback (agency)

  • Additional feedback from ninemsn if required

  • Amendments based on feedback if required (agency)

  • 5 days prior to campaign stat date: Creative delivered to ninemsn by agency

    •      browser compatibilityA full list of Eyeblaster OS browser compatibility executions can be found here functionality of push down panel
  • The first expansion must be fluid and be quick to load with the page

  • The pushdown will stay in its expanded state until the user clicks the close button

  • The next time a user comes to the page, the push down should show its default image (907x40)

  • If the user mouses over the strip for more than 2 secs the ad will expand using fluid animation. For the push down to contract, the user will need to click the close button

  • When the user clicks the close button, the action must be fluid

  • Please ensure the last frame has the call to action and not left blank

    •      close button
  • Close button must be present for entire duration of the ad

  • Minimum dimensions 50 x 20 pixels

  • Must display the word Close and an X symbol and must be designed to stand out from the ad and page background

  • Must be located top-right corner of the OTP

    •      frequency cap
  • Automatic expansion of pushdow must have a frequency cap of 1 per user over whole flight. Every other expansion must be click initiated

  • Frequency cap must be done on the 3rd party side (except for the eyewonder tags)

    •      audio/sound
  • Audio may be used, but only while the push down is in an expanded state. This has to be user initiated with a mute/sound on/off button

  • Sound is off by default

  • Sound must be at 15% of the original maximum volume

    •      3rd party specific notes
  • Creative Elements (eg.flash files) to be sent along with the Tags so we can check these are to spec (excluded for eyeblaster tags as we have access to the eyeblaster user interface)

  • The OTP must be set up as a floating element - it cannot launch from an existing ad property (eg. banner, tower, island)

  • Please be aware that you need to build the creative to specification of the 3rd party you're serving the ad through. EG Atlas, eyeblaster, doubleclick, eyewonder

  • Please see links below for Atlas Resource Centre and Eyeblaster Training Zone

    •      restrictions
  • Ads which launch in a new browser window (pop up/pop under) will not be accepted

  • Ads that shake the browser window or interstitial (between page) will not be accepted

  • Streaming of additional external video assets is not permitted

  • Audio is off by default

  • It is preferred that pushdowns have a solid background, but we will allow a transparent background for the OTP as long as it has an opacity of no less than 70%

    •      brand guidelines
  • Brand advertising only

  • Colours should be complementary with ninemsn.com.au

  • Design should be clutter free

  • Message & logos should be clear and consistent

  • Images should be appropriate to the general audience nature of the homepage

    •      creative material deadlines
  • Concept must be submitted at least 4 weeks prior to run date for approval

  • Material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval

  • Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked

  • Ad is subject to approval and ninemsn reserves the right to request changes to content and/or execution

    •      forms and downloads
  • Atlas Resource Centre

  • Eyeblaster Training Zone

  • Doubleclick Studio Manager
    •
    INSTRUCTIONS FOR CREATIVES