hww.com.au
Sydney, Australia, Wednesday 29 October 2008:Australia's largest publisher of entertainment and lifestyle listings, HWW, has further expanded its geographic reach by signing two new clients to provide online listings to areas of regional Australia.
Both APN Online and iPrime have signed HWW to provide a full suite of listings information for the companies' online audiences. iPrime will be serving the content to regional audiences in Queensland, New South Wales, Victoria and Western Australia, while APN Online’s new listings will primarily reach people in regional South East Queensland and Northern New South Wales.
Both companies will receive listings that include guides to TV, restaurants, bars, gigs, events and movies. "Taking on the HWW service will further improve the quantity and value of the information we offer our audiences," said iPrime CEO Tony Surtees. "In addition, the broad content offered by HWW appeals to a wide age group and is a good reflection of our overall viewership."
Mike Sneesby, director of strategic partnerships at HWW, said the instantaneous nature of listings and schedules particularly in online media required speed and accuracy in the aggregation and delivery of content to media sources.
APN Online and iPrime join many of Australia’s leading media companies who subscribe to HWW’s entertainment guides, including Yahoo!7, SBS, ABC, News Digital, Google, AUSTAR, Foxtel, Optus, Sensis and Vodafone.
HWW is the leading creator, aggregator and publisher of quality content across new and old media including major online publishers, pay TV providers, wireless and print publishers.
-ENDS-
NOTES TO EDITORS:
For further information, please contact:
Andrea Kerekes, Access PR, 02 9279 4011, andrea@accesspr.com.au
