Sydney, Australia, Monday 15 December 2008: iiNet Limited (ASX:IIN) today announced the signing of an agreement with ninemsn Pty Limited to deliver content to its website
www.iinet.net.au. A new-look iiNet website also made its debut yesterday featuring ninemsn content.
"ninemsn is Australia's leading online media company and iiNet is pleased to have access to a wealth of content for our customers to enjoy. Displaying up-to-the-minute news, sport, weather and entertainment builds on a suite of cool content already available to our customers at www.iinet.net.au," said iiNet Chief Operating Officer, Mark White.
The syndicated Nine News features include national, business, world and entertainment and they are displayed on the new iiNet homepage for existing customers. All ninemsn video content will be featured along with sports news and a seven day weather forecast, providing iiNet customers with a handy snapshot of what's happening nationally.
"Today's agreement with iiNet demonstrates ninemsn's commitment to delivering the best online content to all Australians. In this instance we are providing the latest Nine News and weather to the iiNet audience," said Mike Sneesby, Director of Strategic Partnerships at ninemsn.
"iiNet conducted extensive market research to determine what features customers wanted in the new iiNet website. Overwhelmingly, customers called for greater news and lifestyle media content, which is why we partnered with ninemsn’s content," added Mark.
The agreement with ninemsn also includes an advertising component which will see ninemsn managing the advertising placements on the iiNet website.
-ENDS-
NOTES TO EDITORS:
For further information, please contact:
Nelly Assayag, Publicist, ninemsn 02 8001 4198, nelly.assayag@ninemsn.com.au
James Keulemans, Statecraft for iiNet, 0421 633 841
