ninemsn.com.au/video
Sydney, Australia, Monday 6 July 2009: Ninemsn today announced it will launch its new video destination site, ninemsn.com.au/video on Tuesday 14th July 2009. The launch coincides with unprecedented growth in the online video category for ninemsn which has seen monthly streams increase from an average of 1 million a month in 2006 to an average of 11 million a month in 2009.
The new video destination site will catalogue more than 40,000 video clips on a innovative matrix-style display which highlights individual content providers and allows people to sort content by TV show, content channel or by genre.
For the first time, advertisers will be able to immerse their brands in a video environment through channel-specific buys, allowing them to align with a particular video channel, such as entertainment, sport or news, with or without pre-roll video advertising.
Commenting on the launch on the new video destination site, Joe Pollard, ninemsn CEO, said: "Video is a strategic priority for ninemsn and a key differentiator for us in the online market. We have carefully considered the consumer and the commercial environment when building this great new product.
"The consumer will find the new site more interactive and engaging with respect to the way content is now displayed. Long form content in particular is in high demand and our content partnerships incorporate Channel Nine plus 15 other video providers such as MTV, Splash, National Geographic and Lonely Planet."
From a Channel Nine perspective, ninemsn video includes all 9RAW vision, live streaming of the 6pm News bulletin as well as the recent addition of live streaming the TODAY Show. On Friday the 26th June ninemsn recorded 130,000 streams of the special extended edition of TODAY. Channel Nine long form content will also be available on the site with the option to stream entire-program episodes or download them.
"From a commercial perspective, our clients indicated they wanted more video advertising options in addition to pre-roll and display media. With our new site, brands can now buy ninemsn video based on the content category they specifically wish to align with, such as sport, lifestyle or comedy, and skin those channels with their brands and products. They can also buy video overlay and mid-roll advertising products for the first time," Pollard said.
LG Electronics, a global leader and technology innovator in consumer electronics, is a launch partner for the new ninemsn video site, promoting their new line of Full HD Time Machine Plasma TVs. LG will sponsor the entertainment and sports channels with 100% share of voice for the first month.
Warren Kim, Category Manager – TV, LG Electronics Australia comments: "The new ninemsn video site is an exciting product that allows audiences to experience, and further engage, with the advertised brand. Ninemsn has taken into consideration finer details such as tailored fonts to match the brand, creating personalised advertisements that convey individual brand attributes within the video environment."
Ninemsn video will feature:
- Sharing toolbar enables sharing content via social networks
- Rewind provides a bookmark to save previously viewed content
- DNA recommends other videos based on user behaviour
- Continuous scroll of content thumbnails down the page
- Larger video window makes watching content the primary experience
- Matrix style home page with inline video preview allows quick browsing of entire content database
- Enhanced search and browse functionality with mini video player to keep browsing while watching
- Lights out with rollover of images.
An inline player will also be incorporated throughout the entire ninemsn network to help further integrate video content in an editorial capacity.
Go to:
ninemsn.com.au/video
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