bing.com.au
Program Bar, Twitter Feature and Image Archive Viewer to roll-out in Australia this November
Sydney, Australia, Friday 30th October 2009:Bing, Australia’s newest search engine will introduce three new features in the Australian market this November. The features include:
- Bing Program Bar – launching in Australia on Sunday 1st November, the Bing Program Bar is located on the homepage and is an extension of the existing Bing Hot Spots feature. It incorporates links and trivia relating to the day’s image.
- Bing Twitter Feature – launching in Australia on Sunday 1st November, the Bing Twitter feature enables consumers to easily search Twitter’s real time information from right within Bing by visiting bing.com.au/twitter
- Bing Image Archive Viewer – launching in Australia on Monday 9th November, the Bing Image Archive Viewer allows people to scroll through a library of the previous week’s Bing homepage images.
Commenting on the new Bing features, Alex Parsons, Director of MSN Products at ninemsn, said: "Bing is renowned for being a real innovator in the search market and the new product roll-outs this November are further testament to this fact.
"Since launching just five months ago, Bing has resonated extremely well with consumers and advertisers alike due to its engaging features, more relevant search results and great ROI for advertisers. As a result, Bing has demonstrated consistent growth and in the month of September, was the only search brand in Australia to increase its share in unique audience, reach and page views according to Nielsen NetView.
"Bing now reaches more than 3 million Australians every month and our quarterly brand tracking has seen unaided brand awareness of Bing increase to 28% from a low, single-digit base in just the few short months since launch. The future for Bing is looking extremely exciting," Mr Parsons said.
Bing, operated by ninemsn in Australia, launched in June 2009 and has quickly gained popularity. The daily homepage image, Hot Spots, Program Bar and Archive Viewer are just a few of the key differentiators for Bing in Australia as well as:
- Instant answers – displays query answers directly within the search results page using text, images and video preview
- Best match – cleanly shows one result for popular navigational queries
- Hover preview – displays a summary of each site’s content directly from the results page
- Rich image search – allows infinite scroll of image results and extensive refinement options on just the one page
- Video thumbnail preview – plays an excerpt of the video content within the search results page.
Go to
bing.com.au this November to see the new Program Bar, Twitter Feature and Image Archive Viewer.
-ENDS-
