One of my favourite topics to talk about right now is online video – a real phenomenon in today’s digital world from the perspectives of growth, engagement and potential. We have invested an enormous amount of time and resources over the past few months into developing our new ninemsn video destination site and launched the first iteration last month.

Net neutrality has been generating some fervent debate in the press recently. ninemsn recently raised the topic in our submission in response to the Government’s Discussion Paper National Broadband Network: Regulatory Reform for 21st Century Broadband. A number of other parties have also published their points of view...

Here’s my take on the TOP 10 trends in digital for the next 12 months:

1. CONTENT IS KING

In a sea of sameness, premium content will continue to drive engagement. Digital will lead the way with new extended engagement models and formats that broaden out and optimise (rather than polarize) content from other platforms (e.g. TV and Magazine premium brands).