Every brief I look at, for both advertisers and our own products, asks for Engagement. Thought I’d have a crack at this from both an audience and an advertising perspective – if you can even separate the two. The problem was as soon as I started thinking about it all I came up with was a bunch of buzz words that circle this one and populate media, creative and product briefs adnausem....

Presumptions and Predictions in the Online World

8.00am 15th July, 2013. I say “FMCG” when I walk into my office and receive all live tracking and engagement data for each brand and client within the FMCG sector on my access device. Many weren’t expecting FMCG and Retail to become the biggest online ad categories but I’m glad they are as it has opened so many new doors of opportunity...

People said when I joined the digital world that it was “different”. I really didn’t know what this meant and perhaps even underestimated the complexity of this ever changing digital world in which it seems, tomorrow never looks like yesterday. The fact is it is different: different in terms of the role it plays in media, different in terms of the role clients think it should play, different in terms of the thousands of different views marketers, planners/buyers and publishers have around what it is, what it’s place is and what it’s future is...

Since I don’t live in Adelaide or the Gold Coast, the more astute of you will have realized that I was not one of the two lucky winners who recently split Oz Lotto’s record $106M prize. If I was, I would be writing this from the clubhouse at Turnberry in Scotland, after having sampled the beautiful seaside links in preparation for the 138th British Open. Or more to the point, I wouldn’t be writing this at all...

I love watching great sporting combat and State of Origin is up there when it comes to the ultimate in skill, guts, fireworks and entertainment. Along with 2.6m others, I watched Channel 9’s coverage a few weeks back of Origin 1 and was surprised to see how full the stadium was, given that the first game in this year’s series between Queensland and NSW was actually being played in Victoria...