From 1998 to 2004, Joe Pollard was Global Director of Media, Digital and Content where she oversaw Nike's media investments in more than 30 countries. Joe then led Nike.com from 2000 and started a branded content division to exploit Nike's intellectual property.
In 2006, Joe joined PBL Media as sales and marketing director, responsible for expanding PBL Media services into integrated marketing solutions.
Joe has been appointed as chief executive officer of ninemsn, from October, 2008.
Mr Ian Law, chairman of ninemsn, said, "Joe is an outstanding executive. We are very confident she will take the business forward."
Alex Stewart, general manager, consumer and online at Microsoft Australia, said, "Joe has an excellent reputation in the industry and brings with her a wealth of international experience in developing great digital content coupled with a strong knowledge of the Australian media landscape."
Joe Pollard said her CEO role at ninemsn was a fantastic opportunity. "I am very excited and passionate about the future of digital media and the role ninemsn will play in shaping its direction. I am also excited at leading such a talented group of people who work at ninemsn," said Ms Pollard.