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How to buy
Planning and booking an online schedule is easy. To make the most of your campaign, consider the following before booking with ninemsn:
Buying considerations
1
What are your campaign objectives?
Clearly define your campaign's goals. Do you want to increase brand awareness, drive consumers to your store or website, increase involvement with your brand, acquire customers or feedback, increase sales ... or a combination of the above?
2
Who is your target market?
Who do you want to communicate with and how do you want to engage with the customer? What is the behaviour of the consumer in your desired environment?
3
What is the role of online advertising in your overall marketing strategy?
What other media are you using and how will online advertising complement this? To make an online campaign successful, ninemsn recommends online forms at least 1.5 percent of your total media budget. (Please note: ninemsn is unable to accept bookings under $10K per month.)
4
What is your creative message?
What depth of information needs to be communicated and what reaction do you require from the consumer?
5
What outcomes do you expect to achieve?
What would you regard as a successful outcome to your campaign? (For example, how many people would you expect to opt-in for more information?)
