DETAILED CREATIVE SPECIFICATIONS
Skyscraper
Required Elements:	SIZE
CREATIVE DIMENSIONS	160 x 600
NINEMSN SITE SERVED SPECS
Accepted Format	swf/jpg/gif/html
Image File Size	20kb
SWF File Size	30kb
Click Command	please supply
Text Copy	n/a
Impression Tracking	n/a
THIRD PARTY SERVED SPECS	Atlas Doubleclick-Motif Eyeblaster and Facilitate accepted
Accepted Format	swf/jpg/gif/html (js)
Image File Size	20kb
SWF File Size	40kb
Rich Flash File Size	100kb
Video/Sound Asset File Size	1mb
ANIMATION SPECIFICATIONS
Video/Sound streaming in creative	Polite ads: Sound must be click initiated with a mute button.
Expanding	n/a
Duration	n/a
Frame Rate	18 frames per second is standard
Looping	Permitted
NOTES
Please submit html javascript creatives for testing and approval
FORMS and DOWNLOADS
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SLA
Creative materials due at least 5 working days before campaign commencement. Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.