DETAILED CREATIVE SPECIFICATIONS
Messenger Half Banner
Required Elements:	SIZE
CREATIVE DIMENSIONS	234 x 60
NINEMSN SITE SERVED SPECS
Accepted Format	swf/jpg/gif/html ( no js forms)
Image File Size	10KB
SWF File Size	10kb
Click Command	please supply
Text Copy	n/a
Impression Tracking	n/a
THIRD PARTY SERVED SPECS	Doubleclick Motif and Eyeblaster accepted
Accepted Format	swf/jpg/gif/html ( no js forms)
Image File Size	10kb
SWF File Size	20kb
Rich Flash File Size	100kb
Video/Sound Asset File Size	1mb
ANIMATION SPECIFICATIONS
Video/Sound streaming in creative	Streaming Video/Sound allowed, sound needs to be user initiated
Expanding	234x60 initial size expanding downward to 300x250 panel. 20kb default gif, 30kb default Flash, 100kb rich flash, 1mb video.  3rd party through Eyeblaster and Doubleclick only.
Duration	n/a
Frame Rate	18 frames per second is standard
Looping	Permitted
NOTES
n/a
FORMS and DOWNLOADS
-
SLA
Creative materials due at least 5 working days before campaign commencement. Please note if creative is late an estimated % of impressions equivalent to the prorated daily inventory level will be cancelled from the total impressions booked.