DETAILED CREATIVE SPECIFICATIONS
Messenger Personal Expressions
Required Elements:	BACKGROUND (max of 3)		EMOTICONS (max of 5)		WINKS (max of 3)			DISPLAY PICTURES (max of 3)
NINEMSN SITE SERVED SPECS	BACKGROUND	featured thumbnail	EMOTICONS	featured thumbnail	WINKS	product thumbnail	featured thumbnail	DYNAMIC DISPLAY PIC	STATIC        DISPLAY PIC	featured thumbnail
CREATIVE DIMENSIONS	800 x 600	32 x 32	50x50	32 x 32	640 x 480 max	32 x 32	32 x 32	98 x 142	96 x 96	32 x 32
Accepted Format	jpg (preferred), gif (static)	jpg (preferred), gif (static)	gif (static or animated), jpg	jpg (preferred), gif (static)	swf (Flash 6 preferred)	jpg (preferred), gif (static)	jpg (preferred), gif (static)	swf (Flash 6 preferred), and source .fla file	gif (static), jpg (preferred)	jpg (preferred), gif (static)
Image File Size (or backup)	75kb each	10kb	10kb each	10kb	-	10kb	10kb	20kb each	20kb	10kb
SWF File Size	n/a	n/a	n/a	n/a	150kb	n/a	n/a	500kb	n/a	n/a
Click Command/s	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a
Other	Animation not allowed	Animation not allowed	5 Seconds Maximum	Animation not allowed	7 Seconds Maximum; 18 FPS (Maximum) / 12 FPS (Suggested)	Animation not allowed	Animation not allowed	5 Seconds per Emotional state; Flash animation: 18 FPS (Maximum) / 12 FPS Recomm.	Animation not allowed	Animation not allowed
Impression Tracking	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a	n/a
THIRD PARTY SERVED SPECS	n/a
Accepted Format
Image File Size
SWF File Size				THIRD PARTY SERVING NOT AVAILABLE
Rich Flash File Size
Video/Sound Asset File Size
ANIMATION SPECIFICATIONS
Video/Sound streaming in creative	n/a
Expanding	n/a
Duration	n/a
Frame Rate	n/a
Looping	n/a
NOTES
The End User Experience:
1.  Users are exposed to promotional thumbnails within the Messenger conversation window.  Users select a content menu (wink, emoticon, display picture, background) where advertiser thumbnails display in a “featured” menu.
Background Image - These images are displayed as a backdrop in the background of a conversation window
Display picture - A static image that a user can select for their personal user tile
Dynamic Display Picture - Animated Flash file. Animation usually dependent upon “moods”.
Winks - A dynamic over-the-page experience using sound and animation that is displayed over a user’s messenger window.
Emoticons - Personalized theme characters that can be inserted into a conversation to show moods and emotions.
Content Drop-Down Menu – The four menus which expand in a Messenger conversation window when a user clicks on the icon for a wink, emoticon, display picture, or background.  Each menu contains a row of eight Featured thumbnails denoted by a dedicated row and a subsequent “Frequently Used” menu.
Featured Thumbnail – A thumbnail image which displays in the “Featured” section of each Content Drop-Down Menu.
Product Thumbnail – A thumbnail image(s) which displays in the “Frequently used…” section of each Content Drop-Down indicating the individual components downloaded after a user clicks on a Featured Thumbnail.
Alt Text – The text which appears when a user hovers over a “Featured” or “Product” thumbnail
Key Sequence – The set of characters the user may type into a conversation window to insert an emoticon into the conversation window.