A brand is one of a company's most powerful and valuable assets. Every form of contact our customers have with the ninemsn brand, whether it be an employee, our content and services or a marketing message, either builds or breaks down our brand. This interaction is formed from the images created from all communications. It is imperative that we present the ninemsn brand image clearly and consistently across all communications, to form strong, positive associations in the hearts and minds of customers - where the brand ultimately lives.

Using the ninemsn logo

The logo includes the MSN butterfly, a dynamic, colourful embodiment of the qualities associated with the MSN brand. The ninemsn letters are a distinctive, proprietary arrangement of specially-drawn lowercase letters. The registered symbol on the butterfly is a legal requirement, which must appear in the position shown on all applications of the logo. Use the preferred, full-colour version of the logo whenever possible.

A flat, RGB colour logo with no drop shadow is available for small or spot colour applications. The spot colour treatment should only be used in applications where four-colour printing process or a full web colour palette is not available or appropriate.