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ninemsn personas
We try to understand an audience through numbers, charts and graphs, but often times we lose sight of the people who are represented by these statistics. The ninemsn audience is comprised of a broad range of users at different stages of their lives, who use ninemsn in their own unique way. To help better define the people behind the numbers, ninemsn has created personas for some key audience segments.
meet GeorgiaAge 8-13, Georgia is best known as a "tween". She has grown up with the Internet and is just beginning to experiment for herself. 499,000 tweens visit the ninemsn network, 263,000 of these girls are like Georgia.
To see when Georgia is online and what she is doing.
click here 
meet TajAge 14-17, Taj is at the pivotal point in his life where he is beginning to define his brand affinities. He is savvy, and sees the Internet as an advanced communication and entertainment medium. He is a light user of traditional media sources. Approximately 694,000 kids aged 14-17 visit the ninemsn network each month, 358,000 of these are boys.
To see when Taj is online and what he is doing.
click here
meet SoniaAge 20-29, Sonia is a single professional who is already learning about the work/life balance and how the Internet can help. She voraciously consumes content on the Internet. 512,000 women aged 20-29 visit the ninemsn network each month.
To learn about what she is doing online.
click here
meet KathAge 35-44, Kath is a married mum trying to juggle the demands of her family, along with handling her part-time business. She uses the Internet to get it all done quickly and easily. 775,000 women aged 35-44 visit the ninemsn network each month, ninemsn also reaches 834,000 mums aged 25-49 with kids under 16 each month.
To take a look at when Kath is online and what she is doing.
click here
meet MikeAge 35-49, Mike is married and a business decision maker who spends his time online keeping up on all the current business and financial news. He is working on planning the next step forward in his career. ninemsn reaches 394,000 executive or professional males aged 35-49 every month.
To take a look at what Mike does online.
click here
meet RonAge 55+, Ron is retired and the Internet is his new hobby. He uses it to keep in touch with his family and to explore everything the Internet has to offer. Ron's free time allows him to enthusiasically consume content. Over 1.15 million people aged 55 or over visit the ninemsn network each month, 633,000 of these are males.
To see where Ron goes online and when he is there.
click here
