Media Centre

Why ninemsn?

Our traffic and reach
ninemsn keeps over 8.2 million¹ Australians in touch with each other and with what's happening around the world every month, making it the market leader by a considerable margin. This reach — combined with the ability to target a range of audiences — makes ninemsn Australia's leading network for online campaigns.

Key facts

The ninemsn network is Australia's leading publisher with 8.23 million unique visitors each month from home/work — that's 40 percent of the total Australian population³.
ninemsn has more than 5.9 million active Hotmail accounts who login to Hotmail every month⁴.
ninemsn offers the number one instant messenger service in Australia, with nearly 4.5 million MSN Messenger users, who each spend an average of over 2.5 hours messaging their buddies each month⁵.
Over 4 million registered ninemsn members receive over 4.6 million opt-in e-mail newsletters from ninemsn.
ninemsn has leading lifestyle content with the highest-reaching magazine websites, including Australian Women's Weekly, CLEO, Cosmo, Dolly, RALPH and Woman's Day⁶.
Number one summer sport site with almost 1.1 million Australian unique browsers to ninemsn's Baggy Green during January 2007⁷.
ninemsn offers advertisers a wide variety of potential consumers. Each month on ninemsn, advertisers can access half (53 percent) of all Australian ABs, 3.5 million primary grocery buyers (over 6.8 million total grocery buyers) and 78 percent of online youth⁸.

1. Nielsen NetRatings March 2007
2. Nielsen NetRatings March 2007
3. Nielsen NetRatings March 2007
4. ninemsn internal registrations February 2007
5. Nielsen NetRatings March 2007
6. Nielsen Market Intelligence March 2007
7. Nielsen Market Intelligence January 2007
8. Roy Morgan Single Source January 2006 - December 2006

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Spec sheet

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