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Why buy online?
Because your consumers are online! Over eleven million1 Australians used the Internet in the last month, 84 percent2 of home Internet users accessed via broadband, which is fuelling the hours spent online to over 19 hours3 per month.
Online is an effective and cost-efficient medium that allows marketers and their customers to engage in a rich dialogue. Marketers can develop deep insights and consumers can select information that will actively shape purchase decisions.
Did you know...?
1
Sixteen percent of media time is spent online but only eight percent of advertising dollars go online4.
In comparison, only seven percent of consumers spend time with newspapers but 41 percent of advertising revenue is spent there. Online advertising expenditure is now bigger than radio and outdoor advertising!5
2
With online, you can reach your customers throughout the day.
You can target specific audiences and demographics in different mindsets throughout the day.
3
In 2006 it was said that by 2007, online will be the primary medium for 18-39 year olds. Today, 82% of all 18-39's are online, spending just under 11 hours of their weekly media time on the internet6
How will you be communicating with them?
4
Online works
It's been proven that online advertising impacts on brand measurements and drives leads and sales. Thousands of cross media optimisation studies in the US and Europe prove that adding online to the marketing mix improves campaign performance and ROI.
1. Nielsen NetRatings March 2007
2. Nielsen NetRatings March 2007
3. Nielsen NetRatings March 2007
4. CEASA (excluding directories and community radio), Roy Morgan Single Source Jul 05 - Jun 06
5. CEASA (excluding directories and community radio), Roy Morgan Single Source Jul 05 - Jun 06
6. Roy Morgan Single Source January 2006 - December 2006
