Why online?
Research and resources
Following is a selection of research reports, plus links to some of the leading Internet research and traffic measurement companies, both in Australia and overseas.

ninemsn Network home fast facts

Discover the internet usage of investors

Reasons to be seen on ninemsn in Summer
Ninemsn is the number one Summer sports publisher. In January 2006 over 980,000 domestic unique browsers generated over 9 million page impressions. ninemsn Weather records its highest traffic across the year in January with over 596,000 domestic unique browsers and 5.3 million page impressions in January 2006. ninemsn Movies also peaks in January with over 200,000 domestic unique browsers in January 2006.

Surveys

ninemsn Automotive Buyers' Survey presentation
Research results from a survey of ninemsn consumers: September 2006.

ninemsn Personal Finance Survey
Research results from a survey of ninemsn consumers: May 2006.


Australian reports


Online advertising market grows to $263 million in third quarter 2006 – November 2006
The Australian online advertising market grew 57.5% over the same quarter in 2005 to reach $263 million for the three-months ending September 30, 2006, according to the September 2006 Online Advertising Expenditure Report released today by the Audit Bureau of Verification Services (ABVS).

Australian kids overtake their parents online – August 2005
Based on telephone interviews with 350 metropolitan and 150 rural households, this bi-annual study into Internet and technology usage patterns among Australia's online kids, teens and their parents revealed that 66 per cent of parents believe their children to be more Internet and technology savvy than they are themselves.

Australia has one of the world's highest incidence of consumer purchases online – October 2005
AC Nielsen survey found that the vast majority of Australian Internet users (87%) had made a purchase over the Internet, compared to the global average of 77 percent and 70 percent regionally. In addition, 53 percent of Australian respondents said they had made their last online purchase less than a month ago, and the majority of these (81%) had made multiple purchases within the past month.


International reports


The evolution of rich media advertising – September 2005
Rich media has elevated web display advertising to new realms of possibility – video, audio, animation, interactive features, games and more. More advertisers than ever are using rich media to create cool ads that entertain, engage, educate and encourage product sales with online audiences.

The Internet's role in the modern purchase process – July 2005
The Internet plays a vital role in the purchase decision process for virtually all product and service categories, regardless of whether the purchase transaction happens on a website, over the telephone or in a store or other physical location.

Online video has arrived – February 2005
According to new Online Publishers Association Research, more than one in four US consumers surveyed watch online video weekly. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad.

IAB Cross Media Optimisation Studies
The latest highlights from IAB Cross Media Optimization Studies based on advertising campaigns from Ford Motor Company's launch of its 2004 F-150, ING, Universal Studios Home Video DVD release of "E.T. the Extra-Terrestrial," and VeriSign.

 
Other links and resources
Research companies
Jupiter research: http://www.jupiterresearch.com
Nielsen netratings: http://www.netratings.com
Roy Morgan Research: http://www.roymorgan.com.au

Industry organisation
Interactive Advertising Bureau: http://www.iab.net
Australian Federation of Advertising: http://www.afa.org.au
AFA/UTS Executive Certificate in e-Marketing: http://www.afaadschool.com.au

Local media
B&T: http://www.bandt.com.au
Ad News: http://www.adnews.com.au

Overseas media
Clickz: http://www.clickz.com
iMedia: http://www.imediaconnection.com
Internet Advertising Report: http://www.internetnews.com/IAR
Nua: http://www.nua.com/surveys
internet. com: http://internet.com


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